TORONTO, ON (June 27, 2024) – Happy Dad Hard Seltzer is thrilled to announce an exciting new partnership with the renowned Boots and Hearts Music Festival. This collaboration represents a significant alignment between two vibrant brands dedicated to creating memorable and unparalleled experiences for their audiences.
As part of this dynamic partnership, Happy Dad will infuse the Boots and Hearts Music Festival with a high-energy Tailgate Party, Attendees can look forward to artist performances throughout the weekend at the Happy Dad Tailgate Party. Additionally, the presence of Happy Dad and a special appearance by the NELK Boys, including notable Canadian member Kyle Forgeard, will ensure an unforgettable festival atmosphere. The complete lineup of special guests, soon to be announced, promises to inject even more energy and enthusiasm into the event.
Eva Dunford, Founding Partner of Boots and Hearts Music Festival expressed her enthusiasm about the partnership: "We are incredibly excited to announce our partnership with The NELK Boys and Happy Dad. The NELK Boys have captured the hearts of fans around the world with their entertaining content and larger-than-life personalities. Their energy and enthusiasm are contagious, and we know they will bring an incredible vibe to our festival that will create a truly unforgettable experience for everyone in attendance. Fans can look forward to exclusive merch along with meet and greet opportunities, and special appearances throughout the festival."
Sam Shahidi, CEO of Happy Dad, shared his excitement as well, “We’re huge fans of country music, so we couldn’t be more excited to be forging a partnership with Canada’s preeminent country music festival. This is more than just a collaboration; it's a celebration of the country lifestyle that both our brands embody.”
In addition to the on-site activities, Happy Dad is planning a surprise merch drop ahead of the festival. While the full details are still under wraps, fans are encouraged to keep an eye out for hints and teasers leading up to the event. This element of surprise will add an extra layer of excitement and anticipation for festival attendees.
Happy Dad is more than just a hard seltzer brand; it embodies a lifestyle. Known for creating memorable experiences and fostering a sense of community, Happy Dad aligns perfectly with the energetic and vibrant spirit of the Boots and Hearts Music Festival. This partnership underscores Happy Dad’s commitment to delivering dynamic and engaging experiences that resonate with fans and festivalgoers alike.
Boots and Hearts is Canada’s largest country music festival, celebrated for bringing together top musical acts and creating an unparalleled festival atmosphere. It provides the perfect backdrop for Happy Dad to connect with fans and share in the joy of live music and friendship.
This collaboration highlights the commitment of both brands to delivering a weekend filled with music, fun, and surprises. Attendees are invited to join the Happy Dad activation and immerse themselves in the unique lifestyle experience that both Happy Dad and Boots and Hearts are known for.
For more information and updates on the upcoming merch drop and exclusive festival activities, follow us on social media @happydad.
About Republic Live
Founded in 2011, Republic Live is a privately-owned, internationally acclaimed, multi-award-winning Canadian live entertainment company. Republic Live takes pride in creating world-class, once-in-a-lifetime experiences and works with a multitude of partners on a variety of platforms to create unique experiences for fans, artists, industry partners, and sponsors. Republic Live’s flagship event is the Boots and Hearts Music Festival, Canada’s largest camping and country music festival, held annually at Burl’s Creek Event Grounds in Oro-Medonte, Ontario.
About Burl’s Creek Event Grounds
Burl’s Creek is Canada’s largest outdoor event venue, with the capacity for more than 100,000 people and 45,000 campers. Spread over nearly 600 acres of pristinely landscaped grounds, featuring multiple natural amphitheatres and forested performance areas, Burl’s Creek has hosted many of the biggest names in entertainment, including The Rolling Stones, Nickelback, Neil Young, Tim McGraw, Sam Smith, Kendrick Lamar, The Killers, and many more. For more information, please visit www.burlscreek.com.
About Happy Dad
Happy Dad Hard Seltzer was founded in June 2021 by Sam Shahidi, John Shahidi and Kyle Forgeard (Full Send Podcast) out of Orange County, California and launched in Canada in February 2024. It has quickly become one of the fastest growing Hard Seltzer brands in North America and the most followed RTD/Beer brand on Instagram with over one million fans. Happy Dad is an easy-to-drink hard seltzer with low carbonation, simple and refreshing flavours with no strange aftertaste.
Enjoy the journey with us by visiting happydad.com or following us on Instagram, TikTok, X, YouTube and Facebook @happydad.